济南网站优化：SEO是一个司空见惯的话题.每天有成千上万的关于网站推广排名的SEO文章.在许多相关策略中,我们很少谈论内容分发对SEO的影响.
Jinan website optimization: SEO is a common topic. Every day there are thousands of SEO articles about the ranking of website promotion. In many related strategies, we seldom talk about the impact of content distribution on SEO.
它是推进SEO项目过程的重要组成部分,在许多SEO教程网站中经常被忽视.
It is an important part of promoting the process of SEO projects, which is often ignored in many SEO tutorial websites.
那么,网站推广排名,经常被忽视的重要一步?
So, website promotion ranking, often overlooked an important step?
基于过去的SEO工作经验,济南SEO认为,当我们进行网站推广排名时,我们应该从以下内容着重理解这个问题:
Based on past experience in SEO, Jinan SEO believes that when we rank website promotion, we should focus on understanding this issue from the following contents:
常见的SEO优化流程:
Common SEO optimization processes:
1、企业品牌和产品目标受众定位
1. The Orientation of Enterprise Brand and Product Target Audience
2、关键字研究,撰写高质量的内容
2. Keyword research, writing high-quality content
3、适当的外部链构造,以提高包含率
3. Appropriate construction of external chains to increase inclusion rate
在这个过程中,初创企业网站的SEO基本上要高一步,下一步是重复上述步骤,等待自然排名提高,增加网站的有效点击次数.
In this process, the start-up website's SEO is basically a step higher, the next step is to repeat the above steps, waiting for the natural ranking to improve, increase the number of effective clicks on the site.
事实上,在这里我们忽略了一个重要的环节,即为品牌影响力合理分配高质量内容,从而增加更多自然搜索点击.
In fact, we have overlooked an important link here, that is, to rationally distribute high-quality content for brand influence, so as to increase more natural search clicks.
常用的策略如下:
Common strategies are as follows:
一、电子邮件营销
I. E-mail Marketing
在早期营销推广中,我们经常使用策略来使用电子邮件营销.为了使内容分发目标相对准确,我们通常建议收集以下电子邮件:
In early marketing campaigns, we often used strategies to use e-mail marketing. In order to make content distribution objectives relatively accurate, we usually recommend collecting the following e-mail:
1、来自相关行业成员的有关培训社区的电子邮件地址.
1. E-mail addresses of relevant training communities from relevant industry members.
2、相关行业协会,以及在互联网大会上注册的电子邮件地址.
2. Relevant industry associations and e-mail addresses registered at Internet conferences.
3、在同一行业中注册相关产品的电子邮件.例如,如果您正在进行SEO培训,只要您拥有域名抢注平台,那么在平台上注册的电子邮件地址就非常相关.
3. Register e-mail for related products in the same industry. For example, if you are training in SEO, as long as you have a domain name preemption platform, then the e-mail address registered on the platform is very relevant.
二、工业大功率平台
II. Industrial High Power Platform
利用高权重平台的优势,在做网站推广排名的过程中,实际上我们可以达到SEO快速排名长尾词的目的,从而获得目标链接的相应点击,以及自然搜索品牌,例如:
Taking advantage of the advantages of high-weight platform, in the process of website promotion ranking, we can actually achieve the goal of fast ranking long-tailed words of SEO, so as to obtain the corresponding clicks of target links and natural search brands, such as:
1、为优质内容编写相关长尾关键字的标题.
1. Write the title of long-tailed keywords for high-quality content.
2、创建描述性内容(尽可能与原始内容区分开来,并具有一定的吸引点击次数的能力)
2. Create descriptive content (distinguish it from the original content as much as possible, and have the ability to attract clicks)
3、使用目标内容地址,即使是平台压缩的短链接,我们也需要点击,而不是权重转移.
3. Using the target content address, we need to click on even the short links compressed by the platform, not the weight transfer.
四、内容多平台同步
IV. Content Multi-Platform Synchronization
从目前来看,搜索引擎排名的搜索量不仅限于早期的全基础搜索平台,而是合理内容多平台的分布,主要包括:
At present, search engine ranking is not limited to the early full-based search platform, but a reasonable distribution of content platforms, including:
1、同步新媒体
1. Synchronizing New Media
大量新媒体平台的诞生使内容发布门户多元化.为了减少自身多平台内容的分布,我们通常建议使用该平台将网站的高质量内容自动分发到相关平台,以获得相应的点击.
The emergence of a large number of new media platforms has diversified content publishing portals. In order to reduce the distribution of their multi-platform content, we usually recommend using this platform to automatically distribute high-quality content of the website to relevant platforms in order to obtain the corresponding clicks.
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